This summer, Puente Romano Beach Resort has launched the world’s first FENDI beach club. Partnering with FENDI, the resort’s iconic Chiringuito Beach Club has been completely remodelled and personalised the with vibrant colours, prints, and emblematic stripes reflecting the iconic collections of the world-renowned fashion house.
In addition to the beach club, the resort will host a pop-up FENDI store for the summer, to complement the newly opened flagship FENDI Puerto Banús Boutique just around the corner from the resort.
Named ‘FENDI for Puente Romano Beach Resort,’ the pop-up beach club is a refined fusion of the playful, unconventional spirit of the fashion house and its new Astrology Summer Capsule Collection 2023, together with the unrivalled vibrancy of this Mediterranean resort. A unique and elegant destination for guests and visitors, where the timeless aesthetic of the fashion brand encompasses all elements of the beach club, from furniture, through to cushions and textiles. Each table features FENDI red and white striped place mats, complemented by FENDI tableware decorated with the signs of the zodiac, evocative of the Astrology Collection inspired by the iconic collections from FENDI archives including Spring/Summer 1990 and Spring/Summer 1993, alongside key codes established by Artistic Director of Couture and Womenswear Kim Jones.
On the beach in front of Chiringuito, FENDI has created iconic cabanas and open-air lounges furnished with daybeds and beach chairs decorated with assorted red and yellow cushions as well as soft beach rugs in beige hues. Adjacent to the beach club is a newly opened FENDI pop-up store, presenting the key items of the new Astrology Collection together with iconic pieces from the Roman luxury Maison, such as Peekaboo and Baguette bags.
Puente Romano Beach Resort has consolidated its position as a favourite destination in the Mediterranean for global luxury fashion, jewellery, and lifestyle brands. Gonzalo Rodriquez, General Manager of Puente Romano Beach Resort commented, ‘We cannot think of a better way to welcome summer than with our new beach club! It’s a pleasure and honour to collaborate with FENDI’.
ABOUT PUENTE ROMANO BEACH RESORT
Puente Romano Beach Resort is the award-winning, 5-star destination within an exceptional Mediterranean setting with peerless views across the sea to the mountains of North Africa.
This Leading Hotels of the World property, a 45-minute transfer from Malaga International Airport, has the most sought-after beachfront location on the emblematic Golden Mile between Marbella and Puerto Banús.
This Andalusian village-style resort offers guests 3 private signature villas and 162 spacious suites, secluded amongst lush botanical gardens that reach down to the Mediterranean Sea.
The 55,000m2 Puente Romano Beach Resort has emerged as a renowned culinary landmark, with an extraordinary line-up of 15 restaurants including internationally renowned Nobu, COYA and Cipriani, as well as award-winning Leña, and Bibo, both by 3-star Michelin chef Dani Garcia, an on-trend beach club, Chiringuito Puente Romano, as well as the Mediterranean restaurant, Sea Grill.
For our younger guests, the resort creates unforgettable experiences at three separate children’s clubs including the flagship La Casita Club and Teen Spirit.
The resort’s world-class fitness and wellness facilities encompass the Health and Fitness centre, with TechnoGym kit, a Jungle Gym in the gardens as well as a professionally equipped outdoor gym.
Guests can also enjoy a comprehensive choice of activities including golf, hiking, horse-riding, and water sports together with a complimentary daily programme of classes such as yoga, Pilates and running.
The resort includes the internationally acclaimed Puente Romano Tennis Club that hosts ATP, WTA and Davis Cup Championships, as well as inspirational private classes, relaxed guest mix-ins and exciting academies for younger guests.
Puente Romano Beach Resort is also home to mainland Spain’s only Six Senses Spa, with signature treatments and locally inspired therapies that combine herbs, sea salt, olive oil and minerals for a truly Mediterranean experience.
ABOUT FENDI
The house of FENDI was established by Adele and Edoardo Fendi in Rome in 1925. The opening of the first FENDI boutique – a handbag shop and fur workshop followed. Soon winning international acclaim, FENDI emerged as a brand renowned for its elegance, craftsmanship, innovation and style. The collaboration with the late Karl Lagerfeld began back in 1965 and lasted 54 years, in 1992 Silvia Venturini Fendi seconded him in the Artistic Direction. In 1994 she is given responsibility of Leather Goods Accessories and then the direction of the Menswear line. In 2000 the LVMH Group acquires FENDI becoming in 2001 its majority shareholder. In September 2020 Kim Jones is appointed Artistic Director of Couture and Womenswear, while Delfina Delettrez Fendi, fourth generation of the Fendi
family, joins the Maison as Artistic Director of Jewelry. Today FENDI is synonymous with quality, tradition, experimentation and creativity.
